What is a WhatsApp Business Account (WABA) and how do I create one?

A WhatsApp Business Account (WABA) is essential for businesses wanting to use WhatsApp to communicate with their customers. Your customer-facing assets, namely the phone number and templates, are mapped under this WABA. When you are onboard with Troika, a WABA is created indicating Troika as a partner. This journey of creating a WABA is explained here


WhatsApp Business Account Onboarding

Once you have fulfilled the necessary prerequisites, create a WABA from within Troika Console via Meta’s Embedded Signup flow. As a part of this flow, you will:

Register your business phone number to the WABA you are creating. The phone number that you wish to register should be able to receive a one-time password (OTP) sent via text message or a voice call. You can send messages to your customers using this number and the same number will be visible to them on WhatsApp. You can rent a phone number from Troika (in the countries where Troika offers this option) or you can bring your own number.

For more information, visit Meta’s guidelines for business phone numbers. If you have registered a number with a different WhatsApp solution provider, you can migrate that number under the new WABA you create with Troika. Detailed requirements for this migration are listed here.

Set your WhatsApp display name.

Review display name guidelines hereProviding necessary permissions to Troika to function as your WhatsApp solutions partner.